Leadership Strategies - The Facilitation Company
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Secrets of Facilitation reveals the principles and techniques effective facilitators use to produce amazing results through groups. The author identifies 60 secrets that separate great facilitators from good ones. He then puts you right in the room through his case studies and numerous sample dialogues, so you can see and experience the techniques in action!

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Positioning Strategies

In the course of developing a strategic plan, many organizations find themselves taking a step back to ask the question, "How can we differentiate ourselves from the competition?" The answer to this question often results in the development of positioning strategies, which are broad operational strategies that organizations use to distinguish themselves and drive their success. The choice of a particular positioning strategy can have a significant impact on the strategic direction of the organization, and in fact permeates every aspect of the strategic plan.

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