Positioning Strategies
In the course of developing a strategic plan, many organizations find themselves taking a step back to ask the question, "How can we differentiate ourselves from the competition?" The answer to this question often results in the development of positioning strategies, which are broad operational strategies that organizations use to distinguish themselves and drive their success. The choice of a particular positioning strategy can have a significant impact on the strategic direction of the organization, and in fact permeates every aspect of the strategic plan.
The free period for this article has expired. To purchase this article, click here.
|