ACTION: How do I make sure the plan is actionable?
Strategic Planning: Leadership Strategies Makes It Work For You!
What are the most important issues that your strategic plan must address? Click one to the right to learn how the Drivers Model, our strategic planning approach, can help you tackle these tough issues. |
How do I make sure the plan is actionable?
All too often strategic planning processes are high-level, pie-in-the-sky exercises that don't result in specific strategies that are tied closely to important, measurable outcomes.
The Key Question |
When developing your strategic plan, would it be helpful if...
The plan resulted in practical strategies designed to achieve specific measurable outcomes key to your success?
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Here is how we help make your plan actionable!
We first help you translate your broad goals into specific, measurable objectives that define achievement of the goal. The sample below is from a strategic plan for an association.
Membership Goal |
 |
3-Year Membership Objectives |
Maximize membership growth, retention and involvement. |
Increase membership from 500 to 650
Increase average meeting attendance to 250
Achieve 10% committee involvement
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This translation from goal to objectives is important, but it doesn't get you to action.
So we then help you translate the measurable objectives into specific strategies for action by identifying barriers and critical success factors.
Critical Success Factor |
Barriers |
Dynamic presenters with timely, substantive topics to increase meeting attendance
High awareness of association by meeting planners to attract new members |
Inadequate process for getting new members involved results in burn-out of a few and low retention
High membership turnover hinders consistent growth |
Membership Objective |
|
Strategies |
Increase membership from 500 to 650
Increase average meeting attendance from 175 to 250
Achieve 10% committee involvement |
Implement PR program to report activities to the local media for increased awareness
Utilize assessment survey and industry referrals to select quality speakers and topics
Revise new member registration process to ask desired committee
Hold quarterly committee fairs after meetings |
While this last step is helpful, it is still missing timelines and resources. The final step is to take each strategy that is designated as a priority and develop an action plan showing specific steps, by when, resources required, etc.
Strategy |
Implement PR program to report activities to the local media for increased awareness |
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Action Plan |
Responsibility |
Due |
Cost |
Person-Days |
1. |
Develop standard press release kit |
PR |
3/1/XX |
$250 |
3 |
2. |
Hold monthly PR reviews to identify upcoming, newsworthy events |
PR |
By 5th of each month |
0 |
5 people
1 hr/month |
Conclusion
The Drivers Model identifies strategies for growth by engaging stakeholders in identifying barriers to growth and potential growth strategies, and focusing the planning team on defining positioning statements and measurable outcomes.
Tell us about your strategic planning need
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