RESOURCES: Increasing Funding and Other Resources
Strategic Planning: Leadership Strategies Makes It Work For You!
What are the most important issues that your strategic plan must address? Click one to the right to learn how the Drivers Model, our strategic planning approach, can help you tackle these tough issues. |
Increasing Funding and Other Resources
While for-profit corporations often have issues related to growth, in a similar way, not-for-profit organizations often grapple with issues related to increasing funding and other resources. Many non-profit organizations could increase their impact if they had access to additional resources.
The Key Question |
When developing your strategic plan, would it be helpful if... There was a method for identifying the key barriers and critical success factors for increasing resources so you can develop strategies to address them?
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Here is how we help your team develop strategies for increasing resources!
With the Drivers Model, if an organization has resource issues, the issue is identified early in the process through the management briefing that precedes the strategy workshops. As an example, the issues below are from the management briefing for an association.
Based on identifying resources as a critical issue, we customize the situation assessment to identify from employees and other stakeholders barriers to increasing resources and potential strategies for addressing the barriers.
While the input is helpful, this input must be translated into solutions. For some organizations, the first step to solution-building is to establish one or more positioning statements. The sample below is from a non-profit organization which recognized that a key to resource development was to define a compelling and unique focus that captured the hearts and minds of donors.
Positioning Statement |
We believe that we are in a unique position to understand the pain of discrimination and the needs of the underserved. Therefore, we must close the service gap by:
Being proactive in outreach.
Listening to all of the underserved.
Educating donors and the community to raise awareness.
Gaining access to resources and tools by building partnerships.
Providing programs that change the mindset from victim to victor.
We will be proactive in asking the community to join with us in our mission to understand and address the needs of the underserved.
To be successful at achieving this strategy we will have to move...
From |
To |
Minimal Marketing...
Skeletal Less Trained Staff...
Less Visible CEO...
Little Formal Tracking Of Children's Progress...
Minimal Number of Volunteers...
Minimal Partnerships...
Few Christian Programs...
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Aggressive Targeted Marketing...
Highly Trained Staff...
Highly Visible CEO...
Effective/Formal Tracking of Program Participants Progress...
Significant Number of Volunteers...
Strong and Expanded Partnerships...
More Holistic Programs...
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The positioning statement is pivotal, yet by itself it is too broad for tracking and monitoring progress. Therefore, using the Drivers Model, the planning team establishes a goal statement and measurable objectives. The team will then isolate the barriers and critical success factors, and develop strategies to address them.
Resource Goal |
Exceed financial and volunteer resource targets necessary to support continuous growth and development.
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Three-Year Objectives |
1. | Increase revenue by 50% |
2. | Increase volunteers by 300% |
3. | Increase the endowment by 15% |
4. | Raise $75,000 annually through implementing a signature event |
Critical Success Factors |
Barriers |
Successful membership campaign
Incorporating more volunteers
Leveraging board relationships
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Lack of commitment of stakeholders
Crumbling infrastructure
Being in denial about our state of affairs
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Strategies |
1. | Identify and implement a signature event for fundraising |
2. | Offer scholarships and other opportunities for increasing the endowment |
3. | Establish a Pastor's Endowment Fund |
4. | Implement planned giving campaign |
5. | Improve facilities through partnerships with Home Depot, Lowes, the AT Foundation |
6. | Establish and train a strong volunteer base (e.g., interns, tutors, health professionals) |
7. | Strengthen board through diversity, expansion and recruitment in line with new positioning |
Conclusion
The Drivers Model identifies strategies for growth by engaging stakeholders in identifying barriers to growth and potential growth strategies, and focusing the planning team on defining positioning statements and measurable outcomes.
Tell us about your strategic planning need
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