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VALUES:  Establishing and Implementing a Consistent Set of Values

Strategic Planning: Leadership Strategies Makes It Work For You!

What are the most important issues that your strategic plan must address? Click one to the left to right how the Drivers Model, our strategic planning approach, can help you tackle these tough issues.

Establishing and Implementing a Consistent Set of Values

While strategy defines what you do, values define how you do it. Values are an important tool for communicating throughout the organization the "way we operate around here." Unfortunately, values are often stuck on a wall and don't be come a critical part of the way an organization operates.

The Key Question

When developing your strategic plan, would it be helpful if...

There was an approach for translating values into the daily behaviors of everyone in the organization?

Here is how we help you establish and implement a consistent set of values!

When organizations define their values, it is not unusual to hear statements similar to the following:

  • We focus on the customer.
  • Respect for the individual.
  • Integrity is non-negotiable.
  • Our people are our most critical resource.

While values such as these are important, we at Leadership Strategies believe organizations can gain greater benefit when they transform their values into guiding principles. Guiding principles both define the value and provide a sample of the types of actions the organization believes support that value.

We recommend using the following format for guiding principles: "We believe…(value). Therefore we will … (behaviors)." A sample follows.

Guiding Principle

We believe our people are our most critical resource. Therefore, we will:

  • Recruit people who have the necessary skills and whose work history reflect a belief in our values and guiding principles.
  • Maintain a strong orientation and mentoring program to ensure that every new recruit is indoctrinated into our culture.
  • Maintain incentive programs that reward high team and individual performance.
  • Invest in training and feedback strategies that ensure the ongoing development of our people.

The word "therefore" connects the belief with action. It is often easy to say what we believe. The format "We believe…therefore we will" forces the organization to specifically state the actions that reflect the belief.

Following the development of guiding principles, we recommend reward, recognition and communication strategies to help ensure the guiding principles stay present with your people.

Conclusion

The Drivers Model identifies strategies for growth by engaging stakeholders in identifying barriers to growth and potential growth strategies, and focusing the planning team on defining positioning statements and measurable outcomes.

Tell us about your strategic planning need