Leadership Strategies – The Facilitation Company – is the leading provider of professional facilitators and facilitation training in the country. Our facilitators are called upon to lead important executive retreats, strategy sessions, focus groups, conferences and other group sessions. We also provide training classes in facilitation skills, consulting and leadership.

We utilize full-time employees and part-time contractors to deliver services to our U.S. and international clients. Employees have a base salary and incentives, with incentives contributing as much as 50% of total compensation. Contractors are compensated per event, with additional incentives related to participating in sales or referral activities.

Open Positions

Leadership Strategies is seeking a prolific and talented marketing manager to manage content marketing and product marketing functions. As a content marketer, to co-develop and/or manage production of various types of downloadable content, manage industry speaking opportunities and webinar content roadmaps, and blog regularly, all in an effort to expand our company’s digital footprint while driving general awareness, subscribers, and leads. As a product marketer, responsible for telling external and internal audiences the story of our product, and acting as chief advocate for a specific feature set and its benefits. Additionally, you will be charged with supporting the go-to-market efforts with creative messaging and marketing support for product launches.

This role requires a high level of creativity, attention to detail, strategic aim, and project management skills. The individual will alongside our talented Inbound Marketing Specialist, and report to the Marketing Director. Annual base salary will be in the range of $60,000-$65,000 (based on pre-existing experience and skillsets), with an annual performance-based bonus potential of $3,000.

Responsibilities:
• Work collaboratively with external creative resources (i.e., graphic designers) and internal/external SMEs to create/update/repurpose 1–2 free resources/month (e.g., infographics, ebooks, checklists, etc.) to build brand awareness and drive inbound leads.
• Create product-specific content (e.g., case studies, explainer videos, website copy, social forum responses, etc.) to articulate the end benefits for key products.
• Plan and manage webinar content calendar. Responsible for choosing webinar topics based on audiences and key products, building necessary slideware, coordinating details and payment with speakers, and executing day-of presentations.
• Blog with SEO-friendly content on an ongoing basis for two corporate websites to educate prospects and support key offers, while attracting site visitors and growing our prospect database.
• Working with marketing colleagues and external resources, design and execute integrated marketing campaigns (quarterly and annually), including supporting Account-based Marketing (ABM) efforts alongside strategic account directors.
• Identify key industry speaking events (and related events calendar), handle submissions (speaker calls-for-proposals), and manage event operations and logistics, including slideware development with presenter(s).
• Together with the product and marketing teams, support go-to-market efforts, educating both internal and external stakeholders about our product features and their benefits.
• Develop and/or support partner marketing network, when/as needed, and engage in cooperative marketing campaigns and related activities as opportunities are identified.

Requirements:
• Minimum of three years of direct experience in one or more Marketing roles. BA/BS degree in Marketing preferred but not required.
• Experience producing web-friendly content, as well as working knowledge of WordPress, marketing automation software, and other tools used for online channel marketing.
• Understanding of social media management platforms (i.e., HootSuite), as well as expertise in social tactics and advertising (and related metrics).
• Past experience building and managing prospect, influencer, buyer, and other key stakeholder audiences and related databases, both online and offline.
• Past experience in digital marketing, product marketing, and/or product management.
• A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
• Excellent skills using Microsoft Office Suite, with a focus on PowerPoint design skills. While not necessary for the role, proficiency with Adobe Creative Suite (particularly Photoshop and InDesign) would be considered a strong plus.
• Ability to independently manage multiple, cross-functional projects during two-week Agile Marketing Sprints (including ability to co-manage relationships with external vendors).
• Excellent written and verbal communication skills — there is a heavy amount of writing and presenting/selling ideas in this role.
• Excellent research, presentation, and relationship management skills, with ability to develop detailed reporting on monthly/quarterly/annual marketing and campaign effectiveness, articulating both creative and technical marketing concepts to non-marketers.