Leadership Strategies – The Facilitation Company – is the leading provider of professional facilitators and facilitation training in the country. Our facilitators are called upon to lead important executive retreats, strategy sessions, focus groups, conferences and other group sessions. We also provide training classes in facilitation skills, consulting and leadership.

We utilize full-time employees and part-time contractors to deliver services to our U.S. and international clients. Employees have a base salary and incentives, with incentives contributing as much as 50% of total compensation. Contractors are compensated per event, with additional incentives related to participating in sales or referral activities.

Open Positions

Leadership Strategies is seeking a self-starter to support both content marketing and product marketing efforts. As a content marketer, to co-develop and/or manage production of various types of downloadable content, coordinate industry speaking opportunities and webinar content roadmaps, and blog regularly, all in an effort to expand our company’s digital footprint while driving general brand awareness, capturing prospects, and nurturing leads. As a product marketer, to communicate the story of our product and its end-user benefits, while acting as chief advocate for specific product feature sets.

This role requires a high level of creativity, attention to detail, strategic aim, and project management skills. The individual will both support and work alongside our talented Inbound Marketing Manager, and report to the Marketing Director. Annual base salary will be in the range of $50,000-$52,500 (based on pre-existing experience and skillsets), with an annual performance-based bonus potential of $3,000. Performance-based professional development and advancement opportunities will also be available.

Responsibilities:

  • Work collaboratively with external creative resources and internal/external SMEs to create/update/repurpose 1–2 free resources/month (e.g., infographics, ebooks, checklists, etc.) to build brand awareness and drive inbound leads.
  • Create product-specific content (e.g., case studies, explainer videos, website copy, social forum responses, etc.) to articulate the end benefits for key products.
  • Manage webinar content calendar. Responsible for supporting webinars by building/modifying necessary slideware, coordinating details and payment with guest presenters, and executing day-of presentations through GoToWebinar platform.
  • Blog with SEO-friendly content on an ongoing basis for two corporate websites to educate prospects and support key offers, while attracting site visitors and growing our prospect database.
  • Working with marketing colleagues and external resources to co-design and execute integrated marketing campaigns (quarterly and annually), including supporting Account-based Marketing (ABM) efforts alongside strategic account directors.
  • Support key industry speaking events (and related events calendar) by handling submissions (speaker calls-for-proposals) and managing event operations and logistics, including slideware development with presenter(s).
  • Together with the product and marketing teams, support go-to-market efforts, educating both internal and external stakeholders about our product features and their end-user benefits.
  • Support partner marketing network, when/as needed, and engage in cooperative marketing campaigns and related activities as opportunities are identified.

Requirements:

  • Minimum of three years of direct experience in one or more Marketing roles. BA/BS degree in Marketing preferred but not required.
  • Experience producing web-friendly content, as well as working knowledge of WordPress, marketing automation software, and other tools used for online channel marketing.
  • Understanding of social media management platforms (e.g., HootSuite, Facebook, LinkedIn, Twitter), as well as expertise in social tactics and advertising (and related metrics).
  • Past experience managing prospect, influencer, buyer, and other key stakeholder audiences and related databases, both online and offline.
  • Past experience in digital marketing and product marketing.
  • A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
  • Excellent skills using Microsoft Office Suite, with a focus on PowerPoint design skills. Proficiency with Adobe Creative Suite (particularly Photoshop and InDesign) will be considered a strong plus.
  • Ability to independently manage multiple, cross-functional projects during two-week Agile Marketing Sprints (including ability to co-manage relationships with external vendors).
  • Excellent written and verbal communication skills — there is a heavy amount of writing and presenting/selling ideas in this role.
  • Based in Greater Atlanta Area (ideally, towards top end of the Perimeter), as this position will work out of our Perimeter Center office location (no exceptions).